What is SEO?
SEO stands for “search engine optimization.” It is the process of increasing the quantity and quality of traffic to your website through from the “free,” “organic,” “editorial” or “natural” search results on search engines.
What is Search Engine ?
There are many search engines in this world, such as Google, Yahoo, Bing, are the most famous.
Let me explain you through a story,
You and Michael have two friends in the area. Both you and your friend Michael have opened two shops in the area. Two of you business was going well. The two of you are thinking of how to overcome business of each other.
As a result, you opened another shop in the area, and Michael thought I would not target this area, I would target the whole country. Thinking that, he started a website, and then started a business across the country.
Michael started doing business from his shop. On the other hand, people on your website do not come (because there are more shops like this), so your business is not running.
You’re thinking how to make your website known to everyone as an online shop?
Now you should, first of all, make your website familiar.
How to make familiar your website?
If you start by promoting stickers, banners about your store by saying, ‘I have a shop, you will find all kinds of stuff here’.
It will bring people from a small area for you. And if your target is all over the country then if you want to promote across the country with stickers, banners or signboards then it will be very time-consuming and useful.
This is why you will promote your campaign continue to people across the country wherever they search or find it. And that medium is SEO.
SEO is a system whereby you get traffic / visitors from the search engine through free / paid / editorial.
Within search engine, Google, Bing, Yahoo, Yandex etc are the most popular.
Importance of SEO
But why use SEO techniques?
If this is your question then ,
Think you need a gift item that you can buy from online. But you do not know from who or in what website you can get your favorite gift.
So, you first go to google and search for “gift item online shopping”
Now see a lot of websites are coming out,
what will you do now?
Of course, the first website in which you are visiting is the one where you want to visit and find the gift of your choice that you can buy and receive. And if you don’t get or don’t like the gift then you will go to the second one.
That way, you keep searching until you find your gift. And if you take the first or second website to find the gift, then you do not need to visit a new website.
Now tell me, if the website from where you purchased a gift was not the first to search, would you buy it from that website? Of course not.
And the websites that come first have certainly adopted SEO.
So, we can say that the website whose website will be at the forefront of the search is SEO complete. And this is why we need to apply SEO technique.
SEO is also important to us like:
1. Helping you get through the search engine very easily:
You want to make your business the best in the world. But how can you make your business known if people don’t know about your business? This is why we need SEO.
2. Increase your visitors:
If you are a businessman, by applying SEO you can earn a lot of good clients. As a result, your business will become more prosperous.
3. Becoming the Best on the World Stage:
Proper SEO Strategy. Using them you will be the best of the best on the world stage.
You must be a quality writer before doing SEO. You wrote a lot of great SEO full articles but if your writing is not valid then no one will come to your site. In fact, they’ll be upset with Google one more time. As a result, your site’s ranking will be lowered.
How SEO Works?
When a website or some information is placed on the Internet, some programs of search engine (called robots or bots), perform various tests, and places them in their database. When someone writes a search there, the search engine’s robot or spider presents it to us from their database.
They consider the quality and SEO of your writing.
How kinds of SEO are?
There are many types of SEO,
* Black Hat SEO — Black hat SEO is if you violate search engine rules.
Doing a black hat SEO is good because your site will be too soon for penalties, so, you will not be able to profit. It will be good if you want to do business with only a short time.
* White Hat SEO — White Hat SEO is, if you follow the rules of the search engine to make your site SEO.
White Hat SEO is the safest way to do this. If you want to stay on the first page for a long time, then this method should be used. As a result, you will be able to remember your business for many days.
* Gray Hat SEO — Gray Hat SEO is one of the rules of search engine that you find out and use Gray Hat SEO.
Gray hat SEO is safe but if the algorithm changes then you have to go under the sword of punishment.
# By default SEO can be divided into two. In that case, the division will be:
1. Paid SEO: Paid SEO is the method of bringing Google’s a search on the 1st page.
2. Organic SEO: The way you come up with a visitor / click through all of Google’s rules is through organic SEO,
## Another thing we must know and that is,
Organic SEO Type two. This is called a part of SEO. For example,
1. On-page SEO, 2. Off-page SEO.
On-page SEO is one of many ways you have given a shop its content and off-page SEO is its link building.
Find out the details below,
On-page SEO is a process that optimizes any page of a website through the process of getting more traffic, or visitors.
SEO basically explains whose work is inside the website,
• Keyword Research
• Domain Name Selection
On-page SEO is widely available,
• Meta titles
• URL setup
• Meta Decryption
• Optimize the image
• Internal linking
• Site Speed
• Webmaster Tools Submission
• Set up Analytics
The fact of SEO is that we can tell you that your store is delivered by someone who did not know that there is a store with all kinds of goods available in shop. Tell us the customer will come to your store? Will not come because no one knows. If you tell people you will get a customer. This campaign is the off-page SEO. This is our SEO.
Off-page promote the site through link building.
Link building can be called a vote. In our country, if we stand on the election, we win with a vote and defeat someone . Then if someone links to us, we can assume that he or she voted for us. As a result, our strength increases.
There is really no specific part of off-page SEO. It has some common parts such as:
• Blog Commenting
• Forum posting
• Article Submission
• Infographic submissions
• Document submission
• Guest posting
• Video submission
• Social Bookmarking
• Social Share
• Directory submission
• Blog Carnival.