The Ultimate Guide to National SEO
In today’s tech-driven society, you need online presence more than never. National SEO will attract new customers to your site on a national level.
National SEO is a strategy of ranking for broad keyword terms and does not serve one geographical area. The tools and strategies that you would use with national SEO differ from those used by local business.
Get business from nationwide customers with our national SEO. Rise Local Business located in Los Angeleshas the knowledge and experience to rank your website on a national level.
Our SEO strategies include authoritative link building andadvanced keyword mapping to establish a national presence.
How to Implement a National SEO Campaign
Creating a national SEO campaign is time consuming, hard work and requires a professional. Save time and money and get your business in front of your customers with our national SEO service.
We are one of the top SEO companies in Los Angeles and our latest strategies include keyword research for our clients, understanding their competitors, on-page SEO and Off-page SEO.
1.Effective Keyword Research
You need to know the actual search terms that your clients enter into search engines to find your products or services. The search terms or keywords will help you to create topics that your audience care about.
Effective keyword research will help you create high-quality content that will satisfy both your users and search engines. You will be able to get answers to questions like;
-How many people are searching for your products or services?
-Which simple and long-tail keywords to use?
-What are your audience searching for?
-In what format do they want that information?
There are research tools to uncover that information. A keyword tool or software makes the process of finding keywords a lot easier. The keyword tools that I personally use and recommend include keywords everywhere, ubbersuggest, the Google keyword planner and many more.
At Rise Local Business, we will help you identify keywords for all main pages and help you rank them. We will research on the competitiveness of those keywords and do on-page SEO of your site so you can advance ahead of your competitors.
2. Competitor Analysis
Competitor analysis is extremely important to createstrategies that your competitors use to rank their keywords. You will be able to identify the keywords they are using and even find their weakness and strengths.
Your top competitorsare;
-Websites that are targeting same keywords like you
-Sites targeting audience that you intend to reach
Here are key factors to consider when analyzing your competitors.
Find out how many times your competitors use keywords on particular pages. Find the average keyword density and this will enlighten you on how to use them on your site.
Various keyword tools mention above will simplify the process of calculating density of your competitors’ keywords.
Find out domains or websites that are linking back to your competitors. Search engine use backlinks to tell if a site is authoritative or not. SEO tools such as Moz and Ahrefs will help you identify backlinks of your competitors.
We will help you identify your competitors and SEO strategies they are using to rank on search engines.
3.Perfectly Optimized Site and Pages; On-Page SEO
The following are on-page SEO techniques to rank on the first page of search engines.
Make your URL friendly and Memorable
I would highly recommend thatyou make your URL short, friendly, memorable and contain a keyword that you are targeting. The first 3 to 5 words of an URL are crucial to search engines and will play a big part in on-page SEO.
Content is king
Make sure your content is optimized for the keywords that you want to rank for. It should be interesting to read, high-quality and contain videos and images that will engage your users.
Headings are important. Use them to highlight important points. Keyword density should be around 1.5%. Include LSI and long tail keywords which will boost your ranking and help search engine understand your content.
Use keywords where it make sense, in the first and last paragraph also. It is worth noting that blog posts with lots of words perform very well on search engines. Content with 1300 words and above is seen as very informative.
Improve the user experience
Make sure your site is responsive to mobile devices such as tablets and mobile phones. Your audience should spend some time on your site to avoid them bouncing off quick which can lower your ranking on search engines.
The more attractive and optimized your title is, the more you will have clicks and this will increase your ranking. Your main titles should have targeted keywords.
Permalink of your posts and pages should have your target keywords.
At Rise Local Business, we will conduct a full audit on your existing website to determine if it is optimized or not.
We will then give you a complete report and can use that information to offer suggestion and improve your site to perform well on search engines.
Effective Off-Page SEO techniques
Off-page SEO techniques plays a major role in a website ability to rank. They carry more than 50% of the ranking factor weight. They include backlinks, social media marketing, brand mentions and influencer marketing.
Search engines use natural backlinks to tell if a site is authoritative or not. A site with many high-quality backlinks will rank higher than a site with less and low-quality backlinks.
Socials shares signals may or may not boost your ranking but will help your brand get more exposure.
We are one of the top national SEO Company in Los Angeles. We will use both the on-page and Off-page SEO techniques to rank your site on search engines. This will increase your traffic and ultimately your sales.
What makes us unique? We have many years of experience, our SEO experts are qualified and we know what works and does not work in national SEO.
Contact us today to learn how we can increase your online visibility!